Campaigns
Selections of work on campaigns and branding.
Portmore
Served as Art Director to refresh the visual assets for Portmore, TileBar’s bestselling zellige line offered in a wide array of colorways. I directed the production of a new suite of 3D renders and collection photography, along with refreshed PDP galleries, an email campaign, and social posts. The main Instagram carousel became one of the highest-engagement posts on TileBar’s account.
Client
TileBar
Year
2025
Collaborators
Jon Theiss, Juna Tuazon, Ariel Namoca, Malcolm Walker, Meghan Moreland, Shanel Smith
Bold Stones
Art directed imagery to bring a line of natural stone tiles to life for TileBar. Each stone functioned as its own collection, but the visuals needed to flow together for cohesive campaign storytelling. Imagery was used across PDP galleries, social posts, and emails (with social and email assets art directed by Jon Theiss).
Client
TileBar
Year
2025
Collaborators
Jon Theiss, Juna Tuazon, Ariel Namoca, Steph Mungia, Meghan Moreland, Brandon Bowens, Malcolm Walker
Raval
Product launch, email, and social campaign assets for the Raval collection. Raval was a new, highly customizable line of terra-cotta–look porcelain tiles. While the collection could have been styled in many directions, we leaned into a sophisticated Spanish Revival aesthetic. Responsible for overall art direction of the campaign, including in-house photography and rendering.
Client
TileBar
Year
2025
Collaborators
Jon Theiss, Juna Tuazon, Ariel Namoca, Steph Mungia, Meghan Moreland, Malcolm Walker
TileBar x Mudd
Campaign for the partnership between TileBar and Mudd Concrete Sinks. It served as a moment to introduce a pop of color and marked the first major campaign for the TileBar Bath division. Responsible for overall art direction of the campaign, including in-house photography and rendering.
Client
TileBar
Year
2025
Collaborators
Juna Tuazon, Meghan Moreland
TileBar Bath
Campaign and brand materials for TileBar Bath. I set the visual look and feel for the Bath division, working with the creative team as Art Director. Shown through materials created for both Trade and DTC audiences. Featuring paid social, clienteling graphics, digital catalog slides, and a behind-the-scenes look at PDP asset planning.
Client
TileBar
Year
2023-2025
Collaborators
Juna Tuazon, Meghan Moreland
Trade Program
Paid social campaign for the TileBar trade program.
Responsible for art direction and design.
Client
TileBar
Year
2025
Collaborators
Jon Theiss, Meghan Moreland
Charles P. Rogers Catalog
Catalogs showcasing rebranding of Charles P. Rogers. One catalog for beds, one catalog for mattresses.
Responsible for conception and layout design.
Client
Charles P. Rogers
Year
2022
Collaborators
Tim Damitio, Doug Repp, Chung Wan, Gabriel Ortiz
Charles P. Rogers NYT Ads
Charles P. Rogers had a reputation built for their old-fashioned New York Times ads that were always on page 3 of the Sunday paper. These are a few of my iterations on the theme.
Client
Charles P. Rogers
Year
2022
Collaborators
Tim Damitio, Doug Repp, Chung Wan, Gabriel Ortiz
Real Bed
Real Bed was a venture of Charles P. Rogers to try to capture market share of the bed-in-a-box trend. I collaborated on overall branding, photography, web design.
Client
Charles P. Rogers
Year
01/01/000
