TileBar: Alaris Launch CampaignThe creative strategy and visual narrative for the launch of Alaris translated a foundational tile pattern into a compelling product launch and social-first campaign. Concepting, content direction, and asset planning across static and video formats captured a beautiful story across all campaign touchpoints.
The campaign was designed around a scalable content model that leveraged both existing ecommerce photography and newly produced creative, maximizing efficiency while maintaining a premium brand presentation. The resulting launch drove standout audience engagement, with the hero reel becoming one of the strongest-performing pieces of content on TileBar's Instagram channel.
When challenged to create pattern play content that fit with TileBar’s elevated, luxury visual standards, my solution was an Instagram reel that was one of the strongest performing pieces of content on the channel and was repurposed into performance marketing.
We animated a full social campaign with images I shaped to use across ecommerce and omnichannel digital, with minimal extra production for social-only.
