TileBar: Calacatta Launch Experience Visual direction for the launch of three new Calacatta marble collections, a significant expansion of TileBar's natural stone offering. Photography and 3D asset development showcased the unique tones, movement, and luxurious material character of each stone, while establishing a cohesive visual narrative for the 3 separate collections across ecommerce and marketing channels.
I approached these 3 collections knowing they would exist in tandem with each other, but the materiality and tones of each stone dictated slightly different feels in their styling. Calacatta Viola was richly steeped in movement and boldness, while the playful colors of Calacatta Monet allowed for a more delicate refinement and softness, and Calacatta Verde provided calm, earthy respite. Different moods, all designed through a luxury, transitional lens, made for harmonious activation of the natural stone program.
