TileBar: Calacatta Launch Experience Image AssetsI art-directed photography and 3D visualizations for the social and web launches of three new Calacatta marbles, set to be a key expansion in the natural stone tile market. Developed imagery that highlighted the scale, veining, and material qualities of each stone while supporting the broader marketing rollout across social and email. Collaborated with the creative team to help shape the visual direction of the campaign and create the total web experience for Calacatta marble.
Role Art Direction, Photo Direction, 3D Production
Scope Product Launch, Ecommerce, Campaign
Image Assets in Email Marketing
Image Assets in Organic Social