The Studio Vanities collection marked a defining moment for TileBar Bath: the launch of its first fully branded furniture line. While the category had previously consisted of one-off designs and marketplace products, this twelve-piece capsule was intentionally developed as a cohesive collection, sharing proportions, modular countertops, premium Blum hardware, and a refined palette of wood finishes. It established a recognizable design language for the category and became only the second major marketing campaign dedicated to the Bath brand.

TILEBAR STUDIO VANITIES

Because the same imagery would power ecommerce, paid media, social, the homepage, and a digital lookbook, every asset needed to function both as product photography and as campaign storytelling. I developed an art direction rooted in warm natural light, rich neutral palettes, tactile materials, and subtle European influences—creating spaces that felt elevated and bespoke while remaining approachable and attainable.

RESPONSIBILITIEs

Creative Direction

Art Direction

Visual Strategy

Campaign Development

Photography

CGI Direction

To support the launch, I art directed manufacturer photography, led the creative direction for a new series of in-house CGI environments, and expanded our rendering workflow by producing multiple camera angles within each room scene, dramatically increasing the volume and versatility of campaign assets. We also introduced material-focused flat lays highlighting the collection's wood finishes, premium hardware, and new travertine countertops, reinforcing craftsmanship and materiality as defining elements of the brand.

CAMPAIGN TEXT LOCKUP

SELECTIONS

DIGITAL LOOKBOOK

The result was more than a product launch—it established the visual blueprint for how TileBar Bath would introduce furniture collections going forward, creating a scalable creative system that unified campaign storytelling with the ecommerce experience.