TileBar: Alaris Launch Campaign

The creative strategy and visual narrative for the launch of Alaris translated a historic tile pattern into a compelling product launch and social-first campaign. I led concepting, content direction, and asset planning across static and video formats.

The campaign was designed around a scalable content model that leveraged both existing ecommerce photography and newly produced creative, maximizing efficiency while maintaining a premium brand presentation. The resulting launch drove standout audience engagement, with the hero reel becoming one of the strongest-performing pieces of content on TileBar's Instagram channel.