Charles P. Rogers: Brand Visual DirectionI led overall creative direction for lifestyle, product photography, and graghic design supporting Charles P. Rogers’ luxury bedding and furniture collections. Collaborated with photographers and stylists to produce imagery for ecommerce, digital marketing, and brand storytelling while maintaining a refined and consistent visual identity. Produced, shot, and edited short-form video content and directed graphic design and layout for marketing assets across web, email, and social.
Role Art Direction, Concept Development, Photo Direction, 3D Direction, Video Production
Scope Brand Photography, Print Campaigns, E-commerce, Digital Marketing
YouTube Video
Youtube Video
New York Times Ad
Print + Digital Catalog: Mattresses
New York Times Ads
Print + Digital Catalog: Beds
Pinterest Ads