TileBar Bath: Brand & Ecommerce DirectionI led the visual direction for TileBar’s bath category, developing photography and creative assets that supported both brand storytelling and ecommerce needs. Directed lifestyle and product shoots, shaping lighting, styling, and composition to create a cohesive, scalable visual system across PDPs, marketing campaigns, and digital channels. Successfully visually activated the TileBar Bath brand as a new segment.
Role Brand Art Direction, Photo Direction, Shoot Production
Scope Brand Visual Language, Brand Photography, E-commerce, PDP Imagery, Digital Marketing
Catalog Covers
Landing Page
Paid Social
Email Campaign
