TileBar Bath: Brand & Ecommerce DirectionThe visual development of TileBar Bath, establishing the category's creative identity and defining the standards that shaped its launch and growth. Developed a cohesive visual framework spanning photography, ecommerce, and marketing, creating a scalable system for product storytelling across PDPs, campaigns, and digital channels. Defined framing, product angles, lensing and lighting to establish ecommerce asset packs which were handed off to a wide array of vendors, who were then able to maintain consistency and quality -effectively passing the production onus onto manufacturers.
The category's visual expression from concept through execution ensured consistency, quality, and brand alignment, while helping position TileBar Bath as a distinct premium offering within the broader TileBar portfolio.
When the TileBar Bath product team designed their capsule collection of vanities that were complementary in style and wood finishes, I was able to establish a fresh visual language unique to the capsule, not only in product shots, but 3D rendered room scenes. What resulted was a bank of rendered images that brought the collection to life across channels - and was unmistakably TileBar Bath. A marriage of creative and product aesthetic defined my materiality and style.
Our ecommerce creative system allowed 50+ launches per year with 1000s of images created with minimal creative output.
